Track Athlete Welcome Kit
Client: Nike
When Nike signs a track athlete, they want the experience to be awe-inspiring. To maximize this special recognition, Catalyst created an athlete’s “welcome kit”: a custom, high-end, personalized wood box with a commemorative photo book, the athlete’s Nike apparel, custom-fit shoes and a personalized congratulations letter. We keep these boxes in our inventory, and when Nike signs an athlete, we laser-etch their name on the box, customize the kit and send it directly to the athlete — a great surprise indeed!
